Choosing the right domain name is the first step in creating a website. A domain is the foundation of your digital identity — the address customers type into their browser to visit your site.
What is a Domain Name and How Does It Work
A domain name is a human-readable website address on the internet. DNS (Domain Name System) translates domain names into IP addresses, connecting your browser to the correct web server in milliseconds.
Domain Structure — TLD, SLD and Subdomains
A domain consists of several parts: TLD (Top-Level Domain like .com or .ge), SLD (Second-Level Domain like your brand name), and optional subdomains (like www or blog).
.GE vs .COM — Which to Choose
For Georgian businesses, .ge provides local SEO advantages, while .com offers international recognition. Ideally, register both — .ge for your primary site and .com for redirection.
Domain Selection Rules — SEO and Branding
Keep it short (6-14 characters), easy to pronounce and spell, and related to your brand. While exact match domains are less important now, naturally including keywords still helps.
Domain Registration Process and Cost
Register .ge domains through NIC.ge, and .com domains through Namecheap, GoDaddy, or Cloudflare. Annual costs range from $10-15 for .com and 25-40 GEL for .ge.
Domain Security
Enable Domain Lock, WHOIS Privacy, and two-factor authentication. Register your brand across multiple TLDs to prevent cybersquatting.
